SUNY Jefferson

Winery Management & Marketing AAS

Program Type: Career
Delivery Method: On-campus
Personal Interests: Management, wine making, food and dining, management
Skill Development: Leadership, organization, communication, event planning
Career Options: Winery operations & management, catering, tourism
Program Code: HEGIS 5011.10

Prepare for your management career in the winery industry

The Winery Management and Marketing Concentration, Hospitality & Tourism A.A.S. degree at Jefferson lets you choose a concentration in the hospitality and tourism arena. You’ll take classes in wine operations, business, event management, and learn from wine professionals in the area. 

Graduate ready for some of the best jobs in local and national wineries.  

You must demonstrate ability to acquire the skills and knowledge required for successful completion of courses and meet skills expected of a hospitality industry professional. Please review the hospitality and tourism program guidelines, which outline these skills.

This program offers:

  • Hands-on practice in real-world settings
  • Networking opportunities with winery owners and marketers
  • Fundamental skills and training for a fulfilling career after graduation
  • Classes in human resources, marketing, and management

Supervise in a service industry

Graduates from Jefferson’s Winery Management and Marketing program have job opportunities in a growing industry.  You may find work as a winery manager, tasting room manager, winemaker, and more.

Jefferson’s program is designed for maximum access to the best jobs in the industry. Our graduates are positioned to compete with grads from four-year schools.

Learn to operate a winery

When you complete the Hospitality and Tourism A.A.S. degree with a concentration in winery marketing and management you will be able to:

  • Understand how to develop an effective business model for a winery operation
  • Develop skills to operate a winery from grape variety to layout for a vineyard
  • Realize aesthetic considerations and technical process of wine making
  • Develop an understanding and appreciation of varietals of wine around the world and their unique characteristics, styles, food pairings, and service

Put your degree to work or transfer to a four-year school

Jefferson’s program prepares graduates to enter the workforce. However, about a third of our graduates opt to pursue a bachelor’s degree.

Jefferson has formal agreements in place with the following institutions to help students transfer smoothly:

  • SUNY Cobleskill, Agriculture Business Management, B.T.
  • SUNY Cobleskill, Food Systems and Technology B.T.
  • Franklin University, Applied Management, B.S.
  • Paul Smith’s College, Hotel, Resort and Tourism Management, B.S.
  • SUNY Empire State College, Business Management, B.S.

Degree requirements for the Winery Management & Marketing Concentration

Winery Management and Marketing Requirements (11 credit hours)

HRM 152: Wine Selection and Appreciation 
HOS/WIN 154: Viticulture 
HOS/WIN 155: Enology 
WIN elective or AGB elective or CUL elective 

Hospitality & Tourism Requirements (16 credit hours)

CUL 130: Sanitation and Safety
HOS 101: Introduction to Hospitality & Tourism 
HRM 240: Food and Beverage Management 
HOS 251: Event Management 
HOS 276: Hospitality Internship or Business Elective
AGB 109: Survey of Horticulture 
AGB 111: Survey of Agri-Business Technologies 

Business Requirements (6 credit hours)

BUS 124: Marketing or AGB 207: Marketing and Sales of Agricultural Products 
BUS 221: Human Resource Management

Math & Science Requirements (6 credit hours)

Math Elective
Science or Lab Science Elective 

English Requirements (6 credit hours)

ENG 101: Research and Composition
English Elective 

Free Elective Requirements (15 credit hours)

Humanities Elective 
Social Science Elective 
Liberal Arts Elective 
Free Electives

TOTAL 60 credit hours

1 Business Elective (selected from ACC, BUS, CIS, ECO, HOS, HRM)
2 MTH elective must be college level MTH of at least 3 credits. 

Program contact

Alexander Pope Vickers
Hospitality and Tourism Department Chair
(315) 786-2356

Application and Admissions Information
Enrollment Services
Jules Center, building 6, suite 6-010
(315) 786-2437 or toll free 1-888-435-6522