SUNY Jefferson

Jefferson Leadership & Business Symposium

Jefferson Business Symposium graphic icon

We invite you to attend our Leadership and Business Symposium event (Leadership Day and Jefferson Business Symposium have been combined). This event is for all aspiring students and developing leaders and business professionals.

Current Jefferson students, high school leaders, and local community members will come together and learn about leadership in an interactive and educational venue.  

There will be opportunities to engage with local leaders, business professionals and Jefferson student leaders through an interactive program built around a keynote speaker, breakout sessions, a networking fair, musical entertainment, and FREE Ben & Jerry's ice cream for all event attendees! 

Wednesday, March 20, 2019

9:00 a.m. - 2:00 p.m.

Jefferson Community College, Sturtz Theater

Speakers: Jerry Greenfield, Co-Founder of Ben & Jerry's Homemade, Inc. and other business professionals in the region


Register for the event




 Lead the way icon and Greenfield picture

Event Schedule

Welcome & Introductions – Dr. Ty Stone, College President

Location: Sturtz Theater

Jerry Greenfield, Keynote Speaker

Co-Founder of Ben & Jerry's Homemade, Inc. 

A leader, businessman and philanthropist - co-founder of Ben & Jerry's ice cream.

Jerry Greenfield and his long-time friend and business partner Ben Cohen are the men behind one of the most talked-about and least conventional success stories in American business. Co-founder of Ben & Jerry’s Homemade, Inc., Greenfield has helped to build a store front venture into an ice cream and business phenomenon by making social responsibility and creative management strengths, rather than weaknesses.

With his best seller, Ben & Jerry’s Double-Dip: How to Run a Values Led Business and Make Money Too (co-authored with Cohen), Greenfield created both a nuts-and-bolts guidebook to the promise and pitfalls of “values-led” business, and an inspiring wake-up call about the growing international influence of the “socially conscious” or “mission driven” corporation.

Location: Sturtz Theater

Morning Breakout Sessions

How to Make Money in Real Estate - Lisa L’Huillier, NYS Licensed Broker/Owner, Hefferson Real Estate

Project Management in a Non-Profit Organization - Danyelle Brown, Project Manager, CREDO

The Importance of Leadership in Non-Profit Organizations - Andrea Pfeiffer, Director of Marketing & Community Relations, River Hospital

Choosing to Lead - Panel Discussion with the Northern New York Community Foundation's LEAD and Youth Philanthropy Council 

Personal Financial Leadership: The Impact of Human Behavior on Financial Management – It’s NOT all about the Numbers - Steven Schanely, ChFC, CLU, ChFEBC, CLTC, CFPB, Financial Coach, The WorkPlace

Bringing Your Vision to Reality – Networking for Success - Jay Matteson, Agricultural Coordinator, Jefferson County Economic Development

My Own Business – Entrepreneurship 101 - Mea Rosner, Principal, ChFC, CASL, CCPS, Rosner Financial Services

Leading Through Change - Rebecca Hopfinger, Executive Director, Antique Boat Museum

What are Employers Looking For? - Joseph Wessner, Assistant General Manager, Coughlin Printing

Best Practices and Challenges in Leading a NNY Business - Pete Whitmore, Multi-Unit Franchisee, Jreck Subs

Student Leadership Happens in Many Avenues - Led by current JCC Campus Activities Board and Resident Assistant Students
(specifically designed for high school students) 

How to Bring Change to Your College Experience - Led by current Jefferson Student Government Members & Club Officers
(specifically designed for high school students) 

Importance of Extracurricular Involvement in the College Scholarship Process - Mary Perrine, Coordinator of Partnerships, Northern New York Community Foundation 
(specifically designed for high school students) 

Campus Tours (optional)

Meet us in the Commons area to start your Jefferson Campus Tour - we have so much to show you!

Lunch, Ice Cream & a Networking Fair

Join us for a lot of activity and information. Attendees that have RSVP'd will enjoy lunch, Ben & Jerry's ice cream along with a networking fair. Meet employers in the region and see what they are looking for - pick their brains about how to become a better leader and things you can do to improve.  The goal is to meet people that could influence your career and life.

Networking Fair - 11:00 a.m. - 1:00 p.m.
Lunch - 12:00 - 1:00 p.m.
FREE Ben & Jerry's ice cream - 11:30 a.m. - 1:00 p.m. (just outside of the gym entrance)

Location: McVean Gymnasium

Mid-Morning Breakout Sessions

A Career in a Non-Profit? Looking for Hard Working Peeps - Lynn Brown, President & General Manager, WPBS-TV

Social Media Branding - Angel Munson, Jefferson County Employment & Training Coordinator, The WorkPlace

Small Business Leadership Skills - Sarah O’Connell, Advisor, Small Business Development Center

The Power of Effective Teams - Joshua LaFave, Executive Director of the Division of Graduate and Continuing Education, SUNY Potsdam

Employee Engagement and Creating a Culture of Ownership - Jesse Roshia, Manager of Education and Emily Soderquist, Samaritan Experience Manager, Samaritan Medical Center

Navigating Sexuality in Leadership - Craig McNamara Education Coordinator for Veteran Services, Jefferson Community College

Leadership in Volunteering - Lance Ronas, Director of Operations & CEO, Indian River Ambulance

Leading Yourself in Sales - Martin Lamon, Territory Account Manager, Superior Lubricants

Women-led Businesses in the North Country - Kris Allen, Owner & Operator, Allen’s Liquors & Wines

Being a Student Leader in College - Led by current Jefferson Student Ambassadors & Orientation Leaders
(specifically designed for high school students) 

College Leadership Programs and Opportunities - Led by Honors Program & National Society of Leadership & Success Jefferson Students
(specifically designed for high school students) 

Building a College Resume - Amanda Shane, Technical Specialist - Enrollment Services and James Ambrose, Director of Admissions, Jefferson Community College
(specifically designed for high school students) 

Campus Tours (optional)

Meet us in the Commons area to start your Jefferson Campus Tour - we have so much to show you!

Musical Performance by Ryan Quinn from The Voice

Join us for a musical interlude as we hear Ryan Quinn as seen on The Voice perform on campus.  

Location: Sturtz Theater

Afternoon Breakout Sessions

Leaving a Legacy Through Leadership - Michelle Parks LaBrake, Sales Director, Mary Kay

Hot Jobs in Today’s Economy - Cheryl Mayforth, Executive Director, The Workplace 

Perspective Point: Finding Passion in Your Work - Jennifer Vogt, Professional Development Educator, The Arc


Greenfield headshot
"Greenfield's presentation will deliver an aspiring tribute to America's entrepreneurial spirit, full of anecdotes and radical business philosophy."


Contact Info:

Business Department
(315) 786-2287