A new college website was unveiled late last week at Jefferson Community College (JCC)! The redesigned new site touts a responsive design and menu structure for mobile and tablet usage, with copy that guides prospective students, and visual appeal to provide future and current students a sense of belonging.
The major work on the new website began in January of this year and focused on a number of goals including better responsive design, streamlined menu systems, more direct action items for prospective students, and increased efficiency for the back-end administration.
A college website is the most important recruitment tool there is according to Ruffalo Nowl Levitz, a higher education marketing and research firm. Nine out ten of high school students found colleges through a web search, according to the 2018 E-Expectations® Trend Report. In this same report, research shows a college website is still the most influential information resource for these students.
“In many cases, our website provides the basis of the very first impression a prospective student or community member has of Jefferson Community College,” said Dr. Ty A. Stone, College president. “This new design truly reflects the beauty of this campus community and the experiences that await here. We are appreciative of the Foundation’s strong support which allowed us additional professional expertise and helped expedite this important redesign process.”
The College worked closely with Stamats, a higher education integrated marketing firm based out of Cedar Rapids, Iowa, for research, design and content governance of the new site. In addition, the College contracted with OmniUpdate, a higher education web content management solution based out of Camarillo, CA, for the back-end infrastructure and content management system.
“The new website aligns with the College’s recruitment and enrollment goals as well as mobile friendly industry standards,” says Leslie DiStefano, director of marketing and communications and website redesign lead. “Our website will continue to evolve as we transfer and build more pages as well as update content.”
The last redesign of the College website took place six years ago, in 2012.